• Digital Marketing Co-op Student (Winter 2019 Work-Term)

    Job Locations CA-ON-Toronto
    Posted Date 1 week ago(1 week ago)
    System ID
    Number of Positions
    Post End Date
    Job Category (EN)
    Marketing and Communications
  • Job Description (EN)

    Discover your Opportunity!

    This is your opportunity to help transform one of Canada's largest and most trusted companies and join the new Digital Services team.  We operate like a start-up within one of Canada's largest Insurance and Financial Institutions.

    We are looking for an energetic individual to work within our Digital Services Marketing team who will act as the Digital Marketing Co-op/Intern across The Great-West Life Assurance Company, Canada Life and London Life.



    • Think Customer First and be a digital marketer with a strong focus on how to grow client base of the business through the digital channels and digital marketing tactics
    • Develop and execute digital marketing strategies, including identifying new platforms and technology solutions, increase brand awareness, ensure customer loyalty, attract new customers and deliver exceptional customer experience through digital channels
    • Develop and execute successful digital marketing campaigns for all digital channels, with responsibilities including content marketing to campaign development to web analytics analysis and A/B testing
    • Support the digital marketing project intake to create effective digital marketing solutions to increase reach and engagement
    • Facilitate digital marketing campaigns in the following channels - SEO, PPC, email marketing, and social media marketing
    • Interpret and analyze data to make informed decisions and provide recommendations
    • Identify data trends and optimize spend and performance based on insights



    • Enrolled in a marketing program with focus on digital marketing tactics and strategy
    • Knowledge of Digital Marketing industry standards such as IAB Digital Advertising Guidelines
    • Strong understanding of analytics platforms such as Adobe Analytics and Google Analytics
    • Excellent communication and presentation skills 
    • Demonstrated analytical skills
    • Ability to manage multiple projects simultaneously
    • Demonstrated project management and organization skills

    We offer a challenging, team-oriented work environment, competitive income and benefits, and opportunities for professional and personal development and growth.



    Apply with cover letter, resume and transcript today!


    Together Great-West Life, London Life and Canada Life serve the financial security needs of 12 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.


    We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential.


     Candidates who are selected for an interview will be contacted.


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